Yahoo blogging... Marketing marketing...

Just read from Scoble that Yahoo search team starts blogging... There's always a start, but this one looks like a PR announcement. Let's hope they get better in the next few days.

Have you noticed how much a lot of corporate blogs actually are PR announcement mailing lists using RSS feeds? The corporate world has a world collision shock to do if it wants to adopt blogging as a real communication tool. And this is a great challenge!